Shane Kenny, President, COO, and Founder of InternetSafety.com, gives his thoughts on what it takes to present your company at a mammoth trade show like the Consumer Electronics Show in Las Vegas.

On Preparing for the Show

Planning gets into full swing for CES in mid-October and everything has to be done and on its way to Las Vegas before Christmas. This means that you are creating booth designs and marketing materials for a product that does not fully exist yet or is evolving as you send stuff to print. The hardest part of getting ready for event like CES is getting everyone within the organization on the same page in regard to the goals of the event and the messaging.

On the Company’s Involvement in CES Over the Years

This will be our fourth year attending CES. We have been fortunate to have great product announcements each year making it pretty exciting to get there and pull the lid off of the things we have been working on.

How Does a Company Stand Out from the Crowd at CES?

Standing out at any show is hard, but with CES it’s further complicated by multiple venues, tens of thousands of exhibitors, and just Las Vegas in general. Last year we had a prime booth location right inside the doors of one of the exhibit halls. This helped with traffic along with our launch of Safe Eyes Mobile, giving us some eye catching messaging around the iPhone. This year we have some exciting new announcements that will revolutionize our industry. I am more excited than I have ever been to go to an event like this and I think CES will launch the new year at InternetSafety.com in a big way.

To get an idea of what it takes to assemble and deliver the key marketing piece for any CES exhibitor, here are some photos of our booth being assembled at our Acworth office.

Filed under: Internet Safety News